Why your SEO Backlinks are Good for Nothing

You have posted literally hundreds of backlinks just like everybody says you should with articles, in blog posts and on web 2.0 communities. And yet you are still not getting onto that coveted first page of the major search engines.
You chose your keywords wisely, with an eye for both traffic volume and how much competition there is. Why not on the first page? Getting onto the first page of all search engines for good quality keywords has never seemed more within the reach of even the newest internet marketer, it is clear to just about everyboday in the industry that the biggest factor in succeeding with your SEO efforts is backlinks. Get enough backlinks with your keyword as anchor text and you will get your site on the first page for that keyword, right? And yet many people are finding it difficult to accomplish this seemingly straightforward task. Why is that?

It can’t be true that the key to getting onto the search engines first page is a simple horserace of the most backlinks each site has. People with alot more backlinks than the top spots are still on the second page or far worse? The answer is that not all backlinks are created equal. One factor is the pagerank of the site where the backlinks are posted. A site with a pagerank between 4 and 9 will count for more with Google than one on a site with little or no pagerank. Google will never tell anyone their exact formula on this or any other SEO issue, but it is very clear that a backlink had more juice on what they consider an authority site than one on some random blog with little or no traffic, and that is how it should be. It isn’t really necessary for the specific page the backlink is on to have a high pagerank for your Backlinks For SEO to benefit from this fact. If the base domain of the site has high pagerank, then backlinks on interior pages on that site will benefit from that higher pagerank.

Yet, that alone is not the biggest problem most people face when working to get the backlinks necessary to get onto Google’s first page. You may have noticed that when you check how many backlinks your site has on a service like Yahoo Site Explorer or just about any other for that matter, it always shows far fewer than you know for a fact that you have posted for your site. And frankly it isn’t possible to find out from any of these types of service how many of your Backlinks counts. There is however one very good indicator that can tell you how important or unimportant Google finds the page with your backlink. Have they indexed it?

Well think about it! If Google hasn’t indexed that specific page how likely is it that the backlink is doing you any good at all. It is really pretty simple to find out too. Just run a search on Google for “site:” followed by the url of the page your backlink is on. You can either do this individually for each of the URLS of the pages with your backlinks, or use one of the index checking software applications out there. Either way, it is a great way to find out how Google is looking at the pages where your SEO Backlinks have been posted.

So post your backlinks far and wide, but make sure of these things:

1. That some of your backlinks are on sites with high pagerank.

2. That the pages with your backlinks on are getting indexed by the major search engines.